day trading is so unc, trading by the minute ftw

How I turned small cap perp trading into a exciting and engaging experience. Fast paced trades happening every second, shorting and longing with a simple tap, and win celebrations that actually feel like winning.

I wanted to create an experience that didn't feel like boring day trading. I wanted something that felt more like if dance dance revolution hooked up with candy crush, then started snapping each other.

company

beep

role

product & design

industry

fintech / financial entertainment

status

paused for improvements

new customer growth

4.8k+

4.8k+

increased LTV

+120%

+120%

orders placed

50k+

50k+

humble beginnings

The experience started with a simple question: Can users make 5 - 30 second trades on popular crypto assets?

It expanded into a more nuanced question: Can we make a trading experience that felt less overwhelming than traditional trading platforms, and more importantly would anyone even want it?

going all-in on fun

After some internal and external testing, I had found a direction. A scrolling marquee of positions, and a collision event with the actual price.

Sadly it was too hard to close positions within the 300 milliseconds needed to make it work, so I reverted to a hybrid of longing and shorting on the scrolling tiles based on the moment of the tap.

the launch

While I was going over the micro interactions I had an epiphany … Let's make it bright and absurd, and when you win, a penguin slides across the screen, or a hip unicorn ollies on a dope skateboard.


We launched it with a lot of traction, but the sheer volume and latency on the hyperliquid APIs forced us to shut it down. But for the 3 days it was live, it gave crazy wonderful numbers like nearly 5k new customers, and close to $800k TVL on beep.

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

2020 - present

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

2015 - 2020

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

2020 - present

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

2015 - 2020

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.