Bringing a social element to perp and spot trading

How I took a traditional trading platform, and turned it into a social experience.

There were several big moments with this project … 1. Getting to see what your friends, and whales were trading. 2. Getting to build trading agents based on social graph activity. 3. Getting to partner up with other traders via squads, and even battle other squads.

company

beep

role

product & design

industry

fintech

it started with automation & intelligence

The first thing to tackle was taking traditional trading, and adding AI to it. The ideal customer wasn't the "day-trader" but the casual newcomer that can feel empowered by AI.

So I designed a system where each asset came with a recommended position based on your portfolio, trading history, and market sentiment.

I also rethought the concept of the order book, where instead of showing a barrage of movement it became a sound wave of sentiment.

next up …

fun of course

The next opportunity was to add other user activity to the asset, including agentic behavior. Not gate keeping agent theses, but exposing it so that everyone can benefit.

Not only could you see the activity, but you could follow other customers and agents, and even mimic them (for a fee). This opened up a wonderful social graph element.

let the battle begin

Now that the social aspect is in full swing, the next opportunity is to take it to the next level.

Not only can you follow, and mimic your faves but you can squad up with them. As an added bonus you can also battle other squads. Pick your perfect roster of agents and go head to head for predetermined point boosts and earn a place on the leaderboard.

coming soon! like really soon.

As I'm writing this, it is currently in alpha testing. Assuming all goes well I'll have some meaningful metrics to report.

Keep an eye out, and look for my squad to join up. #purplepeopleeaters

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

2020 - present

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

2015 - 2020

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.

It's nice to meet you.

👋

Hey, I'm Jason but friends and family call me Jase. I'm an AI forward techno-optimist who loves working on complex problems, and delivering simple, elegant, and delightful solutions.

Why work with me?

I am a cross-functional partner

I have spent my entire career ensuring that strategy, vision, and outcomes are aligned across design, eng, product, and stakeholder expectations .

My strong bias to action

While understanding the problem is critical, shipping solutions - right or wrong - gets us closer to the truth, letting our customers tell us what works.

I elevate design quality

Whether by example or individual mentorship & coaching, I uplevel the entire design organization by holding myself and others accountable to established demonstrable standards.

I show and tell, often

I communicate through sketches, prototypes, documentation, and inspirational examples in order to reduce ambiguity and get clear direction and alignment what, why, and how we build.

I connect design to strategic outcomes

I help design teams zoom out by aligning day-to-day efforts with broader business goals ensuring we're focusing on what matters most using the tools we're most comfortable with.

I am a culture builder

We spend such a large portion of our lives together, why not make it enjoyable? Work shouldn't be separate from, but part of, what brings us joy and fulfillment.

Don't just take my word for it

Lou (ise) Collins

Director of Engineering

Wrapbook

"… Working with Jason is an absolute joy, and not only because his work is brilliant - also because he is fun. Jason is the design leader you want on your team from building forward-looking strategy all the way to crunch time when seemingly impossible deadlines pop up."

Maria Lucila Campos

Product Growth Leader

Zillow

"Jason’s super power isn’t just his ability to see the future, but how he articulates it. He has a way of getting everyone excited to work toward a goal, even the ones that aren’t glamorous."

Catherine Hale

My mom

My childhood

Jason's such a wonderful person, most of the time. He's always been a dreamer, a quiet rebel, a curious soul. Even as a child he would color in the lines to show that he could, but then would just draw his thing without caring where the lines were.

About me

I've been designing, building, and shipping apps (mobile & desktop) loved by millions for nearly 2 decades. I love solving problems for people in delightful and interesting ways.


For the last several years I've been designing and building AI platforms for small to mid-size businesses. Before that I've mostly built products in the fintech and hospitality spaces.

2020 - present

Founding designer

Beep

2025

Founding designer

Cimphony

2024 - 2025

Head of product design

Jeeves

2022 - 2024

Principal product designer

Backbase

2020 - 2022

2015 - 2020

Lead product designer

Greenlight

2018 - 2020

Senior product designer

Uber (Routematch)

2016 - 2018

User experience manager

Vivonet

2015 - 2016

Director of user experience

Listen360

2015

Copyright 2025. All rights (and lefts) reserved.